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Users will soon have a new feature that enables them to reduce the amount of artificial intelligence-produced content appearing in their timelines. This initiative comes as the platform announced that it currently hosts over 1 bn AI videos.

Trial and Implementation

The new functionality is being tested over the following weeks before a widespread release. This shift comes amid a rise in AI content, driven by emerging AI video creators.

The Broader AI Trend

Recent reports that approximately a tenth of the fastest-growing content creators on another major platform primarily display AI-generated videos. A considerable share of this content is deemed mass-produced AI material, a phrase for substandard, factory-style content that is typically illogical or dreamlike.

“We know from our community that a lot of users like content made with AI tools, including AI artwork to educational videos, and we aim to offer the community the option to adjust the amount of that, according to their own likes,” commented a platform representative.

Volume and Proportions

The service disclosed that there are now 1.3 billion videos on its app identified as artificially created. Overall, more than 100 mn videos are submitted to the app daily, making AI-generated material a limited part of its complete catalog.

Customizing Your Feed

Members will be able to limit or boost the volume of AI-generated videos they watch by accessing the topic control option in the application and picking AI-made media. Further subjects that can already be controlled under the tool encompass politics, clothing, aesthetics, and movement.

AI Disclosure Rules

TikTok’s policies oblige creators to tag convincing AI-made content, and it forbids harmful AI impersonations of well-known individuals or critical incidents. Any believable AI-generated clip that is unmarked can be deleted under its user guidelines.

In addition, the service will from now on add an artificially created watermark to content made using its own AI tools, or identified by an industry-wide initiative for spotting content made by AI. This step is designed to stop users from seeking to evade the disclosure requirement.

Responsible AI Funding

The company is furthermore introducing a $2m awareness program for professionals and organizations to create informative material about ethical AI use. This program will support non-profit groups specializing in teaching computer science.

Moderation Strategy

The video-sharing app has defended its content review process, following discussion over plans to make redundant a large number of content moderators in the UK. TikTok is expected to reduce a significant number of roles in its trust and safety division in London, with labor groups and digital protection specialists voicing alarm that humans are being replaced by AI moderation.

A trust and safety lead explained that staff-based oversight would still have a role, but artificial intelligence can safeguard staff by eliminating the most harmful content prior to it gets reviewed by staff. The company reported a notable drop in disturbing and violent content seen by content reviewers over the last 12 months due to reliance on its machine learning processes.

“We think that it’s essential to balance people and machines to maintain a secure environment,” the official commented. “We’ll have humans as involved in the system, but we additionally believe it’s extremely critical to reduce exposure to harmful content as swiftly, which is why a extensive automated help is proving valuable operate efficiently.”